American Backcountry creates destination graphics that touch the pulse and passion of a wide spectrum of outdoor enthusiasts. Their garments are manufactured with performance, comfort, and function in mind while always working to find the most environmentally friendly processes when creating their shirts.
A small company with big hearts, American Backcountry approached us with the goal of creating a place where they could communicate with hikers and their customers while also reaching out to distributers to help grow their product line presence across the US.
Integritive created and hosts a weekly twitter chat (#hikerchat) as American Backcountry that brings together vendors, retailers, and outdoor enthusiasts to talk about topics relating to hiking. In doing so, not only has it allowed American Backcountry to gain recognition industry wide, but also to create a valuable resource for the hiking community to engage and discuss resources, experiences and memories. The campaign speaks to the heart of their mission: to create functional souvenir apparel that allows a customer to recapture memories of their seminal backcountry moments.
This project, in our opinion, really emphasizes the best of what social media can bring to both businesses and the individual. It created a place for American Backcountry to build a community and really engage with their customers and retailers. While it absolutely achieved the objective, it more importantly has built relationships and provided the hiking community that American Backcountry is so passionate about, with an opportunity to connect and share stories of their adventures.
An Average Week for #hikerchat
500
Original tweets
600
@ messages
400
re tweets
500,000
average impression rate
- Trends weekly on Twitter
- Teton Sports, major outdoor retailer, noticed the campaign and asked if they could co-host the event.
- Influential industry members who actively participate include: @colorado 85,000 followers, @gogeocatching 62,000 followers and @purenewzealand 79,807 followers among many others.
- Weekly, #hikerchat averages over 500 original tweets, 600 @messages, 400 Retweets and an average impression rate of almost 500,000. It has even spread to Facebook and other hashtag friendly platforms and even #Hikerchat meetup groups!
- Since creating #hikerchat, referrals to the website from Twitter have increased by 182%
- One fan even got a #hikerchat Tattoo!
RUMBLING BALD RESORT
Rumbling Bald is a beautiful resort located in the mountains of North Carolina on Lake Lure. Focused on offering a fully inclusive experience to their guests, the 2,900 acre property is home to a private white sand beach, children’s water park, two championship golf courses, three distinct dining experiences and numerous hiking and biking trails, all tailored for relaxation in our authentic mountain getaway.
After designing and building their website to showcase all of these wonderful amenities, Rumbling Bald asked us to specifically focus on creating and implementing an SEO strategy that would drive traffic for weddings, reunions and group sales.
What we did:
- Current Analytics Research
- Competitive Analysis
- Keyword Research
- Title Tag Rewrites
- Alt Tag Research
The Results:
The Rumbling Bald wedding landing page sessions from organic traffic has increased 48% with all of their subpages showing growth as well. Pages related to their group section showed an increase in organic traffic as well with Reunions showing a 50% increase and Group Golf Tournaments showing a 350% increase. Overall, the site has seen a 9% increase in organic search traffic.
The Numbers
45%
Increase in organic traffic to Wedding landing page
50%
increase in organic traffic to Reunions pages
300%
increase in organic traffic to golf tournaments
9%
overall increase in organic search traffic
LET’S GET STARTED
You could be our next shared story about the impact of real results. Let us help you create the results and experiences you need just like we did for the clients you have read about!