Search Engine Optimization (SEO) is the process of providing the best and most accurate information to search engines so that your potential customers find you first. SEO is typically broken down into three categories: onsite SEO, link building, and content. All three use the basis of keywords to create an online reputation for your site that search engines rely on for rankings. The end-result is to attract new visitors that are searching for your products or services to your site through the search engines.
Note: Since Google changes their algorithms on a regular basis to provide the best search results, it’s important to adjust your SEO tactics to keep and improve your rankings.
ARE YOU GETTING A NEW WEBSITE?
The purpose of taking time to focus on Search Engine Optimization (SEO) when building a new site is to make sure that content for the site matches up with what web browsers might search for, as well as ensuring that the site layout, photo descriptions, and keywords are all working collectively to boost your sites visibility in ranking high on Google and other engine searches.
We offer various levels of service here so you can find the level that best fits your business.
BASIC SEO
With every website build, we cover all the basics to ensure that your site is found by searchers. We make sure your Google Analytics is setup properly and that the words you list as important (and which are found in your content) are also the ones being used to signify a page’s importance to Google. We take everything you give us, and mold it into the best SEO-friendly version it can be.
ENHANCED SEO
With the Enhanced option, we take your ideas, your content, your goals, and we craft your website based on what the user wants. We do everything listed above in the basic, but we base it on what people are searching for through in-depth research into target audience, demographics, user behavior and what we call keyword competitive data. This type of SEO work has a enormous impact on your business. Basing everything off of how people find you, compared to how you may think you are found, is often a significant gap in traffic for our clients.
Think about the way you search for things, its probably different from how leaders in the industries of that field are searching, right? That’s exactly how it works for your business, we find out who your audience is and how they are looking for you, so that you are found even when they aren’t specifically looking for you. We take this concept through every part of the sites process, from an information architecture (navigation) that supports easy searching and user satisfaction, to design where we match layout style with SEO best practices in URL titles and adding what we call “alt tags” to photos for Google to read. We do all the back end work to put your site on the path to high rankings. We also give you a report with all of our research as well as best practices and information on how to keep your site on that trajectory even after the project is complete. Our goal with SEO is to give you the foundation of a top ranked site and to empower you to keep building your sites success long after your work with Integritive is complete.
LET’S GET STARTED
Ready to start sharing, creating and building your business? Lets connect! We’re ready to hear your story, learn about the passion behind your business and start creating SEO that works best for you.